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Define What's Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online
Discover how content is consumed in today's marketplace, and what business decision makers trust online, and what type of content actually influences business decisions.

Highlights include:
  • What are common mistakes of BtoB content?
  • What type of content resonates with decision makers?
  • How much of a factor is online content in the overall decision-making process?
  • Am I targeting my content correctly? Or blindly?
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