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2022 State of B2B Content Consumption and Demand Report for Marketers
Distilled from 4.6 million content registrations, NetLine's annual report delivers an exhaustive analysis of B2B consumption behaviors—including buyer-level intent data.
The industry's most sought-after annual report detailing the
who, what, where, when, and
why of B2B buyer habits has arrived. In our 6th edition, we've once again identified inimitable insights from first-party buyer-engagement behavior, resulting in powerful observations and takeaways that will enable you to better target prospects and decision-makers.
Our 2022 report also includes a brand-new section, featuring NetLine's progression into buyer-level intent data. A "report within a report," this section breaks down insights captured via 72k+ first-party buyer-level intent findings insights from across the B2B spectrum—allowing NetLine to share unrivaled observations of the true intentions of in-market buyers.
The 2022 report breaks down these data points in a multitude of ways, including:
- By the People
- By the Company
- By the Industry
- By the Asset
- Keyword Trends
- Newly created Content Format to Buyer Intent Matrix
The 2022 State of B2B Content Consumption and Demand Report unpacks first-party data from
real professionals consuming
real content across the leading and largest B2B buyer engagement network. Optimize your 2022 marketing strategy with revenue-driving data.