<< Back to Resources

When every buyer has their own needs, projects, and interests to consider, how can you better understand what they're interested in before the start of every new campaign?

Download the 2024 Content Trends and Planning Guide! Shaped by over 6.2 million content registrations, get the top insights from this year's content consumption trends and buyer activities.

Inside, you will:

• Uncover what trends and topics your audiences are engaging with most, gleaned from buyer-level intent data
• Understand who's most likely to engage across industries, job areas, and seniorities
• Know what content formats work best for what audiences
• Get inspired with curated content ideas to turn these insights into your next great campaign

Give your buyers exactly what they're looking for and create experiences that drive results in 2024.