ReachMail Media Services (RMS), a media agency specializing in demand generation programs, was looking for a solution to amplify their services by reaching net new audiences; while providing control, advanced targeting, and optimization capabilities – to increase campaign renewal rates.
RMS tested the capabilities of NetLine's self-service solution – measuring net new lead generation volume, quality, and client renewal rates.
The all-in-one solution produced the quantity and quality of leads RMS required for their clients, resulting in a 52% client campaign renewal rate – now generating more than 30,000 leads per year.
"[NetLine] has enabled us to reach specific verticals on a CPL basis that previously we could only reach with less efficient CPM-based programs.
The price point of the platform is absolutely critical to its success."
Vice President of Sales & Media Brokerage,
RMS Media Services
"I chose to work with NetLine due to their ability to reach the relevant audiences that would contribute to generating high leads volume for my client. Of the campaigns concurrently running with other vendors, NetLine was able to fulfill on the filtered lead goals in a third of the time. Working with their Customer Success team also allowed me to focus on other areas of my job while still staying easily connected to campaign performance. It's hard to build this kind of trust in vendors, but NetLine makes it easy."
Andrew Utech Media Planner
"Your end to end process exceeds all vendors I work with and Steve does an amazing job with our account. Program setup and lead delivery is as fast as the pace of technology which is ideal for the tech industry! The quality of the leads is consistently excellent, resulting in great ROI -- and happy management. Netline is a must have investment quarter over quarter."
Jillian Gillette Marketing Program Manager
"While running different Lead Source programs with NetLine my experience has been extremely positive. Their Client Services support sets them apart from other vendors as they pro-actively schedule 'check-up' meetings for our campaigns which have proven to be of tremendous value."
Bailey Cross Direct Marketing, Manager
"DYN is at the core of internet performance, and with the explosive growth of our market, NetLine's lead generation capabilities provide us with high quality leads and the ability to quickly test various pieces of content in real-life situations. NetLine has consistently provided us with the leads we need to fuel our growth. NetLine additionally has been very helpful with suggestions and observations to help our programs be more effective."
Jane Buck Director of Customer Acquisition
"We have been using NetLine since 2006 and their Lead Source program has been a great way to get targeted leads in our vertical industry of manufacturing. We have renewed every quarter because the leads have converted into both sales ready leads and closed business."
Kyle Pickus Manager, Marketing Programs
"I've used NetLine at a previous company and decided to use them again at Intacct. The most unique aspect of working with them is their reporting on leads delivered. The details they provide enable me to better understand if our efforts are returning the kind of results I'm held accountable for, which has been incredibly helpful. Of the vendors I work with, NetLine delivers some of the best program management service for our demand generation campaigns."
Tim Wulf Marketing Programs Manager
"Because of NetLine's content syndication platform, we generated an average of 68% net-new leads from our 2015 campaigns. This is higher than our average performance of all lead generation campaigns which include leads from other lead generation vendors. This is why we count on NetLine to deliver best-in-class campaign results that help us find the right HR audience."
Claire Alloway Marketing Manager
"NetLine's lead generation service has been perfect for us since it's quick, easy to use, and there's always someone available with the expert help and guidance we need to make sure our campaigns are successful. The filtering, targeting and great cost per lead provide us with an efficient channel to generate qualified leads from throughout the globe."
Katherine Fawcett Marketing Manager
"NetLine Corporation is more than just a vendor—they serve as a pivotal strategic partner that consistently delivers on our lead generation goals to help us with long-term sales growth. NetLine has demonstrated their leadership by their consistent ability to generate more net-new leads than other vendors. The targeted, quality leads provided allow us to nurture and maintain long-term relationships with these contacts. This is why we have continued to invest in their services over the last 2 years, and as a result, an average 76% of the leads generated from our campaigns are net-new."
David Stambaugh Director of Demand Generation
"NetLine's processes and technology are highly advanced, as a result our content and message always reach our target audience. That's why we've had such a successful partnership."
Terri Jo Tatusko Paid Search Manager
"NetLine has proven to deliver on my lead generation needs with a well-rounded approach that no doubt makes them experts in Content Syndication Lead Generation. Competitively priced campaigns that deliver quality leads contributing to long-term relationships and a solid Customer Success team makes it easy for me to choose NetLine as our sole 2016 Lead Generation provider."
Bill Bahnsen Marketing Manager
"I'm happy with NetLine's level of customer service, and their Client Services Representative is always very responsive and attentive to our needs. I also appreciate the detailed reports sent every week. NetLine's customer service far exceeds other vendors I've worked with."
Regan Dermu Marketing Programs Manager