ReachMail Media Services (RMS), a media agency specializing in demand generation programs, was looking for a solution to amplify their services by reaching net new audiences while providing control, advanced targeting, and optimization capabilities. Their overarching business objective was to increase campaign renewal rates.
A comprehensive, self-service solution was tested by RMS. It was important to the client to first determine net new lead generation volume, quality and client renewal rates. Ultimately, the self-service solution proved ideal.