CMO Council Teams With NetLine for Content Syndication
Partnership Expands Distribution of Thought Leadership Reports to 15,000 Web Publishing Channels; Adds Precision Targeting and Reporting Capability to Maximize Content ROI
PALO ALTO, CA - March 12, 2013
– The Chief Marketing Officer (CMO) Council, the leading global community for strategic marketing decision makers, today announced an extended content syndication service powered by NetLine, the top BtoB multi-channel advertising network
that includes more than 15,000 website properties, reaching a monthly audience of 75 million unique visitors.
NetLine's partnership with the CMO Council will offer program sponsors, campaign underwriters and thought leadership marketers an expanded, multi-channel content delivery network that supplements the 2,200 affiliates and channels already served by the CMO Council. Using NetLine's audience analytics engine and targeting technology, the CMO Council will be able to more precisely promote its reports, studies and white papers through BtoB websites, blogs, email, and social and mobile channels.
"Improving content consumption and ROI is the new mandate for marketers," noted Donovan Neale-May, Executive Director of the CMO Council, which is a prolific producer of peer-based research studies and reports. "Authority leadership marketing requires companies to package and deliver their content in new device-specific, interactive formats that maximize engagement, response and sharing. Content marketers also need to be more precise in how they reach qualified and predisposed executive content consumers, and NetLine's targeting and lead tracking systems support this."
NetLine and the CMO Council will collaborate to offer a turnkey, fully integrated content origination, publishing and distribution service. This will leverage the rich intellectual capital base of the CMO Council, which regularly surveys, audits and reports on the views of its 6,500 members in more than 110 countries. These chief marketing executives control more than $350 billion in annual, aggregated marketing spend. The council publishes a monthly eJournal, Marketing Magnified, and a quarterly digital magazine, PeerSphere
. The council's content is promoted to a database of 50,000 tactical marketers, academics and agency personnel worldwide.
Together with NetLine, the CMO Council will now offer program sponsors an expanded multi-channel delivery capability to maximize content consumption and response through email, multiple websites, webinars, events/conferences, dinner dialogues, online professional networks, social media, mobile devices, e-newsletters, display advertising and organizational affiliates. NetLine's pipeline performance infrastructure is used by leading BtoB marketing and media agencies including Adobe, Citrix, Google, Hewlett-Packard, HubSpot, IBM, Oracle, SAP, SuccessFactors and Symantec.
NetLine's content distribution network spans multiple industries and reaches many functional areas -- such as IT, finance, back-office operations, sales and service/support -- that are critical to marketing operational effectiveness, digital marketing innovation, data integration and insight gathering, as well as customer experience/relationship management. NetLine goes beyond standalone lead generation, providing a full suite of pipeline development services
, including lead verification, cultivation and conversion.
"Our audience-targeting technology uses three layers of sophisticated analytics to pinpoint the right prospects, avoid fraud, minimize waste and deliver results," notes Robert Alvin, CEO and Chairman of NetLine. "This embraces demographic, contextual and conversion targeting criteria to maximize the relevance of content with the right audience and digital channel of engagement. We also offer innovative techniques for increasing the prominence and consumption of content on our partner sites."
About the CMO Council
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 6,500-plus members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM) Forum, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center, Brand Inspiration Center and the Marketing Science Leadership Center. More information on the CMO Council is available at www.cmocouncil.org
About NetLine Corporation:
NetLine Corporation is the number one B2B content syndication lead generation provider aimed at driving buyer engagement, customer lead acquisition and sales pipeline performance. Its AudienceTargeting™ technology and global multi-channel network of more than 15,000 website properties enable B2B marketers to reach a diverse audience of more than 125 million business professionals across 300 industry sectors. NetLine's multi-channel content delivery model allows for brand customization, content adaptation and flexible market access through publisher websites, expert blogs, email, search engines, social media networks, e-newsletters and mobile. Founded in 1994, NetLine is privately held and headquartered in Los Gatos, California, with operations around the globe. For more information, visit www.netline.com