INTENTIVE
Buyer-Level
Intent Data
Actions speak louder than ICPs. INTENTIVE delivers 1st party sourced, fully permissioned, online and offline buyer-level intent data.
What Can You Accomplish with Buyer-Level Intent Data?
Reveal In-Market Buyers
Separate the curious from the serious. Engage decision makers who are actively researching solutions like yours.
Understand Buyer Interests and Activities
Go from the persona to the person. Reveal your buyers' interests, understand their journey, and know when they're in-market.
Accelerate the Buyer's Journey
Turn intent into action. Find your best buyers and engage them with precision, priority, and purpose.
Why Intent Data?
Intent data gives your marketing and sales teams insights into when prospects are actively researching solutions like yours, helping you understand and prioritize those who are in-market.
But there's always been a limitation: Traditional intent data stops at the account level.
It's time for a change.
Why INTENTIVE?
Introducing INTENTIVE, the only buyer-level intent data solution that delivers real-time insights to reveal who within an account is actively expressing intent, what actions they take, when those actions happen, and where those actions occur – online, offline, on your content and website, and beyond.
Welcome to the next frontier.
INTENTIVE In Action:
Target Account List Creation
70% Greater Average Intent
2.5x More Confirmed Projects
2.5x More High-Intent Accounts (Intent Score 4/5)
Account-Based Advertising
10% More Accounts Reached
73% More Accounts Engaged
60% Greater CTR
Account-Based Content Syndication
3x Fewer Impressions Needed
3x Faster Campaign Collection
What Sets INTENTIVE Apart?
For years, the industry has emphasized, "Accounts don't make decisions, people do."
Yet existing intent solutions only offer account-level insights, lacking transparency into which individuals in an account are expressing intent.
As buying committees grow larger and more complex, account-level insights are no longer good enough.
Buyer-Level Intent Goes Deeper Than Accounts.
INTENTIVE delivers fully permissioned, 1st party sourced buyer-level intent data, revealing the most active individuals in an account, their confirmed projects and timelines, online behaviors, and exclusive offline, in-person event activities.
The result? Tailored, actionable insights driven by intent and uniquely surfaced for every individual.
Who
Is Expressing IntentWhat
Actions They TakeWhen
Those Actions HappenWhere
Those Actions Occur
Intent That's
More Than Just Pageviews
The majority of intent data available today relies directly on pageviews, a fleeting behavior that lasts mere seconds (if not milliseconds) and is a poor indicator of true intent.
INTENTIVE offers a comprehensive analysis of a buyer's full range of activities, behaviors, and signals. From webpage visits to physical event attendance, INTENTIVE provides a holistic view.
See Buyer
Behaviors Beyond Your Own Content and Website
You only see 2% of a buyer's entire journey – most of their time is spent outside of the channels you can directly track. How can you effectively engage your buyers when they're not on your website, interacting with your content, or in your MAP or CRM?
INTENTIVE reveals the other 98%. Gain full transparency into your buyer's journey no matter where they engage, powered by insights from over 6.2M 1st party content registrations from NetLine’s lead generation platform and billions of data points from Informa Events.
An Exclusive
Blend of Online
and Offline Event Intent Data
Buyers may spend over two-thirds of their buying journey online, but in-person event activities are some of the strongest signals of intent. Now, with insights powered by Informa Events, volumes of offline event data are readily accessible to you.
From online research and content registrations to in-person event data that gets down to the exact sessions that an individual attends, INTENTIVE enables you to create a comprehensive profile of your buyers no matter where or how they engage.
Confirmed
Projects and Purchase Timelines
Confirmed Projects from INTENTIVE create a window into an individual's unique buying journey, revealing their engagement history, online and offline activities, topic interests, areas of focus, and expected timelines to purchase.
Now, it's easier than ever to connect the dots of your buyer’s journey, prioritize outreach, and deliver the right message to the right person – every time.
How It Works
Harness the Power of INTENTIVE
Buyer-Level Intent Data
NetLine empowers GTM teams with buyer-level insights to eliminate guesswork, engage in-market buyers, and accelerate business results.
Request a DemoBring Your Buyers to Light
INTENTIVE reports on billions of buyer-level signals and activities
285+
Buyer-Level Activities11k
Topics240+
Industries37m+
Persona and Account Attributes100m
Offline Activities via Informa Events
Select Your
Preferred Topics
Explore 11K+ topics spanning 240+ industries.
Apply Audience Filters Aligned With Your ICP Identify ideal buyers using 37M+ persona and account attributes – from job specifics to firmographic details.
Discover In-Market Accounts and Buyers Pinpoint active accounts and individual buyers truly ready to engage – not just those that match your ICP.
Identify The Individuals Demonstrating Intent Find the needle in the account-level haystack, revealing the most active personas within your target accounts.
Track Buyer-Level Trends, Activities, and Confirmed Projects See your buyer's entire journey whether it's happening online, offline, on your own content, or beyond – tracking over 285+ online actions and 100M+ offline event activities.
Get Daily Email Alerts For Buyer Activity Set daily email notifications to stay informed about the buyer activities that signal intent. Monitor the accounts you know and discover new accounts that may not even be on your radar (yet).
Deliver Insights Across Your Map, CRM, and Tech Stack Equip sales teams with real-time data to prioritize prospects, tailor outreach strategies, and take immediate action.
Personalize Content And Drive Demand with Your Best Buyers Leverage buyer-level intent data to craft personalized, timely, and relevant content, fine-tune account lists, optimize spend and resources, and boost performance and ROI across every touchpoint.
How Does INTENTIVE Source its Buyer-Level Intent Data?
INTENTIVE buyer-level intent data is 1st party sourced, fully permissioned and voluntarily provided.
01: The NetLine Lead Generation Platform
INTENTIVE harnesses data from the global content consumption behaviors that occur across the NetLine Lead Generation Platform.
02: Informa Brand and Publisher Portfolios
INTENTIVE analyzes data from Informa's all-star portfolio, encompassing more than 3K+ unique areas of interest and 2B+ monthly interactions from B2B professionals.
03:
Informa Event
Intent
INTENTIVE ingests offline event registration and attendance data from Informa, the largest owner and operator of physical events in the world, delivering over 500+ B2B events each year.
How GTM Teams Use
INTENTIVE Buyer-Level
Intent Data
Buyer Intelligence, Research, and Discovery
Understand who within an account is actively researching and engaged, identify decision-makers, and uncover timelines, interests, activities, and pain points.
Buyer And Account Prioritization
Account-level insights only get you so far. Optimize your time and resources for maximum impact by prioritizing the specific individuals who are most active within your best-fit accounts.
Account-Based Marketing and Digital Advertising
See who's in-market with 1st party sourced buyer-level intent data. Improve digital ad spend and ABM performance and reach your most promising accounts and buyers actively researching topics related to you.
Buyer-Level
Personalization
Know what your buyers are searching for, when they're most engaged, and who is searching. Create and deliver personalized, high-impact content and experiences based on their specific journey stage, pain points, and timelines to purchase.
Sales
Acceleration
Make every sales rep a star seller. Accelerate your sales process by crafting tailored messages to individual buyers delivered at the right time using real-time insights based on interests, journey stage, confirmed projects, and timelines to purchase.
Customer Retention
and Growth
Keep a watchful eye on customers, monitor those who may be engaging with competitors, reveal upsell and cross-sell opportunities, and reduce churn using intent data.
Integrate
INTENTIVE Into
Your Tech Stack
Get INTENTIVE buyer-level intent data and insights into the hands of your revenue team.
Integrate INTENTIVE into your existing ecosystem of sales and marketing tools.
Create efficiency, enhance campaigns and workflows, and scale operational excellence.
CRM Integrations
INTENTIVE seamlessly integrates into your Salesforce or HubSpot CRM, delivering users actionable account- and buyer-level insights to prioritize sales prospects, personalize outreach, build segmented campaigns and workflows, and connect the dots of your buyer's journey.
Explore Our Integrations
An Expanding Partner Ecosystem
Bring INTENTIVE insights into any marketing and sales tool. With 90-day historical data at your fingertips, our Global Export function enables you to select the fields you want, apply custom filters, and export the data to be actioned across your diverse technology stack and GTM programs.
Speak to a NetLine Expert
Ready to discover what high-quality intent data can do for your business? Click the button to get started and someone from NetLine will be in touch soon.