Why Content Syndication Lead Generation?
How do you meaningfully engage your buyers when they're not in your email database, CRM, or on your website?
Content syndication turns your best content into your most powerful lead generation channel.
When your success relies on more engagement and more conversions, content syndication helps you reach larger targeted audiences, connect with the individuals you care about most, and generate highly qualified leads that turn into real pipeline.
Why NetLine?
NetLine helps B2B marketers succeed with content syndication lead generation solutions.
NetLine is the largest B2B content syndication lead generation network, reaching over 125 million unique visitors and generating 700K leads per month across 300 industry sections.
That's why we're trusted by thousands of publishers, media organizations, and B2B companies to consistently deliver results.
NetLine Helps B2B Marketers Succeed:
50%
Increase inQualified Pipeline
10X
ROI From Lead GenEfforts
Take It From Your Peers
"A big success in building pipeline for new products."
"Exceeds expectations in every way."
"A platform that provides great leads and new customers."
"Content Syndication FTW!"
B2B Marketers Are Under Immense Pressure
Targets are going up, sales teams are hungry, and you're on the hook to grow pipeline with qualified business.
Your most promising buyers are out there – you just need a way to reach them.
Generate Quality Leads with NetLine Content Syndication
Leverage the largest B2B content network to reach, engage, and convert decision makers actively researching solutions like yours.
Your buyers are out there. Now, you are too.
Get it all with one platform:
Create Campaigns in Minutes
Take control of your campaigns with NetLine's self-service platform.
No contracts, no delays. Upload your content, set your lead filters, adjust your budget and terms, and watch your campaign take off. NetLine handles the rest, building white-labeled landing pages and native ads to boost your visibility and engagement.
Only Get and Pay for the Leads You Want
Cut marketing waste with performance-based, cost-per-lead pricing.
Target your ideal customers with over 37 million filtering options and account-based capabilities, ensuring you pay only for leads that meet your specific criteria.
Create a free account to explore how it works – no credit card or commitment required.
Reach New Audiences Across 15K+ Web Properties
Maximize both quality and quantity with NetLine's extensive B2B network. Tap into over 15K publisher sites and 10 promotional channels to expand your reach.
NetLine dynamically promotes your content across relevant sites, blogs, resource libraries, emails, and newsletters, connecting you with decision makers who are actively seeking related solutions.
Optimize Your Campaigns with Real-Time Reports
Leverage NetLine's detailed campaign reports and audience insights to make lead generation your most dependable marketing channel.
Boost your ROI, fine-tune performance, adjust campaigns in real-time, and integrate NetLine with your existing tech stack for quick prioritization and follow-up of qualified leads.
How It Works
Hit Your Targets with NetLine Content Syndication Lead Generation
NetLine enables B2B marketing teams to generate high-quality leads with targeted cost-per-lead content syndication campaigns.
Create Your Free Self-Service AccountAchieve Lead Generation Success
Run targeted cost-per-lead content syndication campaigns with NetLine
125M
Unique Visitors per Month700K
1st Party Generated Leads per Month300+
Industries37M+
Persona Targeting Filters15K+
Web and Publisher Properties10
Distribution Channels
Create Content-Centric Lead Gen Campaigns Create your campaigns and upload up to 35 unique pieces of content, giving your audiences diverse and engaging experiences.
Gain Deeper Insights with Custom Questions Design custom questions on your registration forms to collect valuable, detailed information about your leads, enabling more personalized and effective follow-up.
Target Your Ideal Audiences with Precision Reach your ideal leads using detailed filters such as country, company size, job function, industry, and more. Pay only for leads that meet your exact criteria.
Refine Your Campaigns with Intent-Powered ABM Lists Combine personas, company filters, and intent data with your target account lists to further refine or suppress audiences for ABM success.
Improve Lead Quality with Weighted Scoring Apply weighted scores to your form fields to improve lead quality, prioritization, and segmentation.
Optimize Campaigns with Flexible Goals and Scheduling Set your campaign's budget or lead goals and schedule start and end dates. Adjust or pause your campaign as needed to manage budgets and maximize impact.
Get Leads Delivered Seamlessly Across Your Tech Stack Connect NetLine with your MAP, CRM, and other sales and marketing tools for seamless lead delivery. Access comprehensive lead and campaign reports at any time within the NetLine platform.
Launch High-Performing Lead Gen Campaigns Submit your campaign and NetLine dynamically builds and deploys white-labeled landing pages and native ads for an optimized user experience, enhanced performance, and greater engagement.
How Does NetLine Content Syndication Work?
NetLine operates the world's largest B2B content syndication network, connecting your content directly with your target audience.
01: NetLine's Publisher and Partner Network
NetLine partners with over 15K publishers, Tier 1 B2B media organizations, and content sites, creating the extensive content syndication network utilized by thousands of B2B organizations.
02: Access to Thousands of Content Libraries
Your content is distributed across thousands of content libraries and marketing channels managed by our publishers and partners, ensuring your content reaches the right audiences who are actively interested in and engaging with relevant content.
03: High-Quality, First-Party Data Capture
Our members can request and access your content anytime, from any device, allowing you to capture high-quality, first-party data directly from buyers who want to learn from you.
How GTM Teams Use
NetLine Content Syndication
Lead Generation
Qualified
Lead Generation
Use your content to acquire net new quality leads by reaching B2B professionals actively researching business-related topics.
Expanded Reach and Visibility
Connect with audiences you may have otherwise never discovered. Extend your reach beyond your MAP and CRM by distributing content across NetLine’s extensive network of trusted B2B publishers and partners.
Buyer Intelligence and Insights
Gain a rich understanding of your audience's preferences, needs, and behaviors with NetLine's campaign reports and 1st party buyer insights. Leverage engagement and intent data to optimize your content and marketing strategies.
Account-Based Marketing
Target in-market accounts, engage key individuals and decision makers, and improve ABM performance and conversion using account-based content syndication.
Lead Nurturing
Engage leads at every stage of the buyer's journey. Stay top of mind, build trust, and guide your buyers through their decision-making process by providing relevant and valuable resources.
Pipeline Acceleration
Shorten your sales cycle by reaching the most ideal and engaged buyers actively seeking solutions like yours. Ensure a constant pool of potential customers who are ready to learn, engage, and convert.
Connect
NetLine Content Syndication with Your Tech Stack
Engage your leads faster with NetLine Connectors.
CRM and MAP Integrations
NetLine Connectors make it easy to send leads from NetLine content syndication right into your marketing automation platform (MAP) and CRM.
With real-time insights and engagement and intent data, marketing and sales teams can focus on high-value prospects, customize nurtures and outreach, and fine-tune campaign performance for even better results.
Marketing and Sales Tools
Create connections into the rest of your tech stack.
Launch integrated campaigns, boost webinar registrations, supercharge your ABM programs, and make your sales team more effective with qualified lead generation.
Speak to a NetLine Expert
Ready to discover what high-quality intent data can do for your business? Click the button to get started and someone from NetLine will be in touch soon.