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5 Buyer Trends that Every B2B Marketer Needs to Know in 2022

If you're looking to optimize your marketing strategy with top trends from 4.6 million content registrations, you have come to the right place.

Marketers love to talk about data and findings. But what good are such things if we're not ready and willing to both learn from and act on them?

Each year, we publish the most comprehensive study on B2B buyer behaviors through first-party content consumption data. The result is a complete view into the current trends in the market, how needs and appetites are evolving, and what marketers can do to adapt.

Here are some of the biggest takeaways and most impactful insights from NetLine's 2022 State of B2B Content Consumption and Demand Report for Marketers. Download now to explore B2B buyer behavior!
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