In our 9th edition, we're unveiling critical shifts in buyer behavior, challenging assumptions and validating new strategies.
With demand for gated content growing 83.8% since 2020, marketers hesitant to leverage these tactics should take note—buyers are still actively seeking quality, gated content.
This year's findings reveal a further widening of The Consumption Gap (+7.3 hours YOY), an increase in all things AI-related content (+186%), and the conclusion that Playbook registrations have the greatest impact on buying decisions.
Our 2025 report breaks down critical insights by:
NetLine's exclusive first-party data reflects what professionals are actually consuming—not what they claim to want. If your marketing strategy isn't shaped by real buyer behavior, you're already behind.
Arm yourself with the data-driven insights needed to optimize content strategy and drive revenue in 2025.