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2022 State of B2B Content Consumption and Demand Report for Marketers

Distilled from 4.6 million content registrations, NetLine's annual report delivers an exhaustive analysis of B2B consumption behaviors—including buyer-level intent data.

The industry's most sought-after annual report detailing the who, what, where, when, and why of B2B buyer habits has arrived. In our 6th edition, we've once again identified inimitable insights from first-party buyer-engagement behavior, resulting in powerful observations and takeaways that will enable you to better target prospects and decision-makers.

Our 2022 report also includes a brand-new section, featuring NetLine's progression into buyer-level intent data. A "report within a report," this section breaks down insights captured via 72k+ first-party buyer-level intent findings insights from across the B2B spectrum—allowing NetLine to share unrivaled observations of the true intentions of in-market buyers.

The 2022 report breaks down these data points in a multitude of ways, including:
  • By the People
  • By the Company
  • By the Industry
  • By the Asset
  • Keyword Trends
  • Newly created Content Format to Buyer Intent Matrix
The 2022 State of B2B Content Consumption and Demand Report unpacks first-party data from real professionals consuming real content across the leading and largest B2B buyer engagement network. Optimize your 2022 marketing strategy with revenue-driving data.
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