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2023 State of B2B Content Consumption and Demand Report for Marketers

NetLine's award-winning annual report returns for its seventh iteration. Shaped by 5.4 million content registrations, this sweeping analysis features an enhanced view into buyer-level intent data.

The industry's most sought-after annual consumption report detailing the who, what, where, when, and why of B2B buyer habits is here. We've once again identified inimitable insights from first-party buyer-engagement behavior, resulting in powerful observations and takeaways to better target prospects and decision-makers.

2023 advances NetLine's progression into buyer-level intent—breaking down 113k+ first-party buyer-level insights yielding unrivaled observations of the true intentions of in-market buyers.

The 2023 report breaks down these data points in a multitude of ways, including:
  • Buyer Intent Matrixes
  • By the People
  • By the Company
  • By the Industry
  • By the Format
  • Title Trends
The 2023 State of B2B Content Consumption and Demand Report unpacks first-party data from real professionals consuming real content across the leading and largest B2B buyer engagement network. Optimize your 2023 marketing strategy with revenue-driving data.
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