Data-driven insights to optimize your demand generation content strategy for B2B marketers of HR solutions.
The 2017 Content Marketing Insights for HR Marketers Guide is based upon a deep dive analysis into the research patterns of Human Resource professionals consuming content across the NetLine network. Gain insight into the content consumption journey of HR professionals and the content trends discovered in marketing campaigns targeting HR professionals to identify actionable opportunities for your organization.
Content has become a significant factor within the buying process. Last year, content consumption by HR professionals increased 16%. Additionally, 20% of HR professionals consumed more than one piece of content in their research journey.
B2B marketers need to stay on top of this by producing the content their target audiences need to stay top of mind, solve their problems, and aid purchase decisions.
The 2017 Content Marketing Insights for HR Marketers Guide is an important read for B2B content marketers of Human Resource solutions and software. Download your guide today.