The 2024 Marketing Mastery Workbook

A Comprehensive Guide to Targeting, Content, and Campaigns Across the B2B Buyer's Journey.

Your journey to marketing mastery starts here.

Introducing the "2024 Marketing Mastery Workbook," our ultimate guide to navigating the vast cosmos of B2B marketing and sales.

Whether you're a seasoned pro or new cadet, use this workbook as your trusted co-pilot. You'll elevate your skillset, enhance your strategies, and launch your marketing game to new, interstellar heights.

When you complete this workbook, you will have mastered how to:

  • Target your most promising in-market buyers
  • Understand unique buyer behaviors and signals from across the buyer's journey
  • Create stellar content your audiences will crave
  • Engage audiences with coordinated tactics, channels, and campaigns
  • Accelerate and scale your marketing impact

Download NetLine's "2024 Marketing Mastery Workbook" and uncover the methods, strategies, and frameworks to understand your buyers, create content that converts, and accelerate engagement through the buyer's journey—and beyond.

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Here's a glimpse of what you'll learn in this workbook:

CHAPTER 1 | Discover Your Buyers

Uncover new audiences and connect with those ready to purchase.

Learn how to:

Templates in this chapter:

  • Define your best audiences with unique segmentation criteria
  • Identify decision makers and members of a buying committee
  • Understand their goals, motivations, and reasons to buy
  • Audience Segmentation Framework
  • Buyer Persona Framework

CHAPTER 2 | Explore Your Buyer's Journey

Gain clarity into your target accounts, their buying committees, and the individuals within them.

Learn how to:

Templates in this chapter:

  • Define the stages of the buyer's journey
  • Decode different types of buying intent and signals
  • Align personas and audience needs with each decision-making stage
  • Buyer's Journey Framework
  • Intent Signals Framework
  • Buyer Engagement Framework

CHAPTER 3 | Create the Content Your Audiences Crave

Create irresistible, personalized content that resonates at every stage of the buyer's journey.

Learn how to:

Templates in this chapter:

  • Develop high-impact content for each persona and buying stage
  • Build a detailed messaging framework
  • Amplify your content with a robust promotion plan
  • Content by Persona and Buying Stage Framework
  • Messaging Framework
  • Content Strategy Framework
  • Content Outline Framework
  • Content Promotion Strategy Framework

CHAPTER 4 | Ignite Engagement with Full-Funnel Integrated Campaigns

Engage and convert your audiences across multiple channels and experiences.

Learn how to:

Templates in this chapter:

  • Plan and launch an integrated campaign
  • Tailor your strategies for each stage of the buyer's journey
  • Coordinate channels, programs, and tactics with detailed templates
  • Inbound Campaign Framework
  • Outbound Campaign Framework
  • Campaign Strategy Brief
  • Campaign Tactics Briefs
  • Campaign Timeline Framework

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