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Lead Generation: Steps to Target The Self-directed Buyer

Learn how to address the educated buyer to influence their purchasing decisions through a sound content marketing strategy.

Today's B2B buyers have become very good at ignoring messages they didn't solicit. Dubbed the "self-directed buyer," these prospects have a plethora of online information at their fingertips and are accustomed to finding what they want, when they want it, on their own terms. Because they tend to know a lot about a product or service long before they speak to a sales person, it's vital to have a content marketing strategy in place to help influence purchasing.

A carefully planned lead generation strategy takes all of this into account to help you get the attention of your target audience and build trust. It also helps ensure that your sales team receives only qualified leads that bear fruit. A B2B network-based content syndication partner uses sophisticated data analytics to locate your target audience online and offer the content they want when they are already searching for similar content. By delivering content at the point of interest, your content and your brand offers immediate value to the target prospect wherever they may be searching for information.

Download this guide to find eight steps that will help you target, educate, and influence your buyers by,
  • Considering great content and packaging
  • Trying out a quality B2B Content Syndication Partner that offers sophisticated and robust targeting capabilities
  • Investing in multichannel content delivery with a reasonable cost per lead model
Download Now

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