The leads convert, the insights are actionable, and the support is unmatched. They consistently deliver the kind of results that move the needle for our team.
Digital Marketing Strategist
The Paycor team didn’t just need more leads. They needed better leads. Sharper timing, cleaner data, sales-ready buyers who wouldn’t waste time—and they wouldn’t settle for anything less. Paycor needed real decision-makers, real buying signals, and perfect timing—because in a crowded HR tech market, form fills and downloads just weren’t enough.
With NetLine, Paycor is driving serious impact: 280 First Time Appointments (FTAs) in FY25 and counting, over 11,000 leads delivered—6,500 of them net-new to Paycor’s database—and one of the strongest FTA conversion rates in the mix. Better yet, more than 1 in 10 meetings with NetLine leads turn into real pipeline. These leads don’t just show up—they move forward.
The leads we get from NetLine aren’t just names. They’re informed, they’re timely, and they help us move faster with confidence.
Content wasn’t the problem. Neither was volume. The real drag was pipeline velocity and leads that just weren’t ready.
Even with strong brand awareness and steady inbound, Paycor’s team kept hitting the same points of friction:
“Getting leads wasn’t hard,” said Ferguson. “Getting the right leads, at the right time, with the right insights—that’s what we were missing.”
With plenty of competitive options available to their ICP, Paycor couldn’t afford to guess who was ready. They needed clarity. They needed control. They needed real buying signals—instantly.
Paycor’s new playbook: stop chasing noise, and start converting intent. This is what working with NetLine delivers.
With NetLine, Paycor has already surpassed last year’s totals: 280+ meetings, a 4% FTA rate, and 20+ opportunities in active pipeline (and counting).
NetLine isn’t just filling funnels—it’s fueling pipeline
With 11,000+ leads delivered—6,500 net-new—and three years of consistent top-tier performance, NetLine continues to expand Paycor’s reach and deliver precision results that move the business forward.
With NetLine’s behavioral insights and real-time buyer context, Paycor zeroed in on true decision-makers, uncovered pain points at the moment of engagement, and prioritized real buyers over guesswork. With instant CRM delivery and continuous optimization, sales could act fast, double down on what worked, and start conversations with confidence.
As Ferguson puts it: “NetLine consistently delivers. The leads convert, they’re high quality, and we see real pipeline from them year after year.” And the best part? This could be you.
Looking for buyer-level insights and real-time context that give your reps the confidence to start stronger conversations, faster?